Shadow Writing for Business & Government

Shadow Writer works with organizations of all sizes, from Fortune 100 corporations to sole-proprietorships to government agencies. Projects include proposals, whitepapers, articles, reports, executive summaries, interactive online scripts, RFP’s, industry/cultural analysis and comparisons, annual reports, training and educational scripts, web text, marketing and promotional materials, brochures, presentations, speeches, training manuals and modules, standard operating procedure manuals, policy and procedure manuals, employee manuals and handbooks, training toolkits, best practices manuals, safety manuals, and technical manuals.

Below is a list of some of our business and government clients, with notations of some of the projects we have successfully completed for business and governmental concerns:

Accenture Consulting: Wrote 50+ articles for publication and whitepapers for conferences and seminars (lengths varied from 500-12,000 words) relating to all industries, to establish the company’s brand and promote the company’s consulting services to its clients around the globe.

Arizona State Government: In conjunction with university professors in medicine and business and representatives from the Arizona Department of Health Services, wrote a book-length dissertation, titled Future Directions for Arizona’s Healthcare, covering the history, current state of affairs, and projections and recommendations for healthcare in Arizona; the document was used for a statewide town hall discussion and was a critical resource for consequent legislation.

Arizona State University: Revised, edited, and formatted the Self-Study Criteria for Accreditation for the ASU School of Health Administration and Policy, College of Business, for presentation to the Accrediting Commission on Education for Health Services Administration—a periodic report for continuing university accreditation.

Arizona Western College: Wrote promotional materials, and helped draft guidelines, to promote the college’s program in Casino Management—a bourgeoning program to serve the expansive growth of Native American casinos throughout the Southwest; worked with Native American tribal leaders and casino executives to craft these critical materials to ensure the recruitment of quality candidates and a quality education.

Blue Cross Blue Shield: Edited and formatted a highly-proprietary, 13-volume (5,000-page) proposal to secure the contract to provide healthcare coverage for United States military personnel (competed against Aetna, CIGNA, Humana, and UnitedHealth Group).

Corpedia Education Services: Researched and wrote 30+ online training and orientation courses and modules for Corpedia’s client base across multiple industries; courses included such topics as employee orientation, money laundering, antitrust, conflicts of interest, code of business conduct, sexual harassment, ethics, product liability, computer policies, and information security.

Curtiss-Wright Controls: Compiled information from the division’s seven business units (800 pages of text and graphics) to conceptualize, organize, write, edit, and format the division’s five-year strategic growth plan, including an executive summary for the CEO and Board of Directors and an extended comprehensive plan.

Jet Aviation Corporation: Researched, wrote, and formatted articles and whitepapers to boost company branding and stature; wrote company history, overview, and “Soaring to New Heights” text for employees and clients; wrote and formatted management training, policy and procedures, and employee orientation and conduct manuals for all areas of the business, including sales and marketing, human resources, customer service, aircraft maintenance, and procurement.

Karta Technologies: Researched and wrote online training and orientation modules for Karta’s client base across multiple industries; courses included topics such as employee orientation, code of business conduct, sexual harassment, ethics, and information security.

Kenexa Corporation: Worked with the Vice Chairman of the company to draft a book proposal for a non-fiction business management book.

Kraft Foodservice: Wrote and formatted employee manuals for all aspects of the business, including administrative, warehouse, sales, and manufacturing.

MedAire: Wrote 50+ articles for publication and whitepapers for conferences and seminars around the world for this groundbreaking in-flight medical healthcare leader to promote the company’s brand and business interests, and to enhance healthcare provisions for in-flight medical emergency scenarios around the globe.

Motorola Corporation: Wrote training manuals and modules for new technology implementations and ongoing enhancement programs.

NASCAR, NASCAR Images, and NASCAR Technical Institute: Researched and wrote a series of online, interactive modules to educate fans on the technical aspects of the sport, including engine building, body fabrication, chassis setup, tires, and pit stops; this included showing fans how to set up cars for different venues for NASCAR-sanctioned interactive racing games.

Penn Racquet Sports: Wrote and formatted employee and training manuals for all aspects of the business, including administrative, warehouse, sales, and manufacturing.

People Unlimited Consulting: Wrote and formatted RFP’s, proposals, employee orientation and conduct manuals, training manuals, and website and promotional text.

Rural Metro Corporation: Wrote equipment training manuals for this Arizona-based fire department.

Scottish Re: Wrote text for the annual report of this multinational, billion-dollar reinsurance company.

Starwood Hotels & Resorts Worldwide: Researched, wrote, edited, and formatted over 70 manuals and texts (ranging in size from 40-600 pages each) for Starwood and its brands, including aloft, Four Points, Sheraton, St. Regis, The Luxury Collection, Westin, and W Hotels. Initially hired to write the set of standardization manuals for Starwood as the company acquired various and divergent properties when the company originated; ultimately wrote all of the operating and training manuals for Sheraton, Four Points, St. Regis, and Westin, and wrote the operating and training manuals for the launch of W Hotels and aloft.

VITAL (a division of VISA Credit Card): Organized and drafted the findings from customer surveys to determine client satisfaction with products and services offered, including conclusions, and call-to-action and responsiveness recommendations.


  • “Axel Dahlberg is one of our top writers. We didn’t have the standard learning curve with him; he adapted to the needs of our content, medium, and style very quickly. We need writers who can develop clear learning objectives, engaging lessons on a range of subjects, and varied interactions appropriate for multimedia e-learning. Axel produced quality work on time, project after project, while demonstrating the flexibility we need to shift priorities and meet tight deadlines.”

    Elizabeth Pearce, Managing Editor
    Corpedia Education Services